Privacy policy
Effective November 10, 2026
Who we are
Homeowner Wise (homeownerwise.com and go.homeownerwise.com) is operated by Alster Group ("we", "us"). We publish information about home equity options and run ads that refer people to partner companies. We are not a lender, a mortgage broker, or a home equity investment provider.
What we collect
On this website
homeownerwise.com has no forms, accounts, analytics, or advertising cookies. Anything you enter in the tools on our pages stays in your browser and is not sent to us. Our hosting provider keeps standard server logs, such as IP address, browser type, and the pages requested, to keep the site secure and working.
When you click through to a partner
Links to partners go through go.homeownerwise.com, which records the click: the time, your IP address, your browser and device type, the ad and campaign you came from, and a random click ID. It then sends you on to the partner's website along with that click ID. Facebook and Instagram (Meta) may add their own click identifier to the link.
Information you give our partners
If you fill out a partner's form or call it, that partner collects your information under its own privacy policy. Please read it. Partners may send us limited reports, such as whether a referral was completed and the click ID, so we can measure our ads and be paid for referrals. They do not send us your name, contact details, or financial information.
How we use it
- To measure and improve our ads.
- To detect and prevent fraud and invalid clicks.
- To confirm referrals and payments with our partners.
- To meet legal obligations.
Who we share it with
- Our affiliate network and partner companies, to confirm referrals.
- Service providers that host and run our websites and link service.
- Meta, to measure the results of our ads. When a referral is completed, we may tell Meta that a lead happened, using only Meta's click identifier and your browser type.
- Authorities, when the law requires it.
We do not sell your personal information.
How long we keep it
We keep click records only as long as we need them to measure ads, settle payments with partners, and prevent fraud, and then delete them.
Your choices and data deletion
To ask what information we hold about you, or to have it deleted, email [email protected] with the subject "Privacy request". We will respond within 30 days. You can control the ads you see on Facebook and Instagram in your Meta ad settings.
Changes
If we change this policy, we will post the new version here with a new effective date.